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Lexus Experience Center

In the same way that the ocean keeps the air of Mumbai clean, Lexus is doing its part for the environment and moving towards a more energy and fuel-efficient vehicle with its hybrid technology.

Location: Mumbai, India

Area: 5300 sft.

Completed: November 2021

Design Team: Sachin Chavan, Nikita Parwekar, Isha Mehta

Photographer: Studio Kunal Bhatia

The ocean is an essential part of the identity of Mumbai; performing a role in every citizen’s life in more ways than one. The Lexus Mumbai in Juhu, takes its inspiration from the various features of Mumbai’s coast. At the very helm of it all, the façade of the showroom stands tall, signaling to the visitors early on what can be expected inside. The Lexus Mumbai facade draws its inspiration from this ocean that symbolises stability and strength. The facade mimics ocean waves with its ribbed parametric undulating surface. The ribs also create a sense of continuity and coherence with the showroom façade below. The polished granite wall reflects the texture of a coarse sand beach, thus together lending to the appearance of a coastline.

An important part of the new identity of Lexus is bold dynamism, which is reflected in the design of the showroom interior; highlighting the boldness of the new Lexus, making a statement and standing out from its surroundings.

The interior is kept clutter free; the main focus is retained by the central space, which is used for the car display. This display area has a mirrored ceiling, which, while adding another dimension to the car viewing experience, also imitates the reflections created by the sky over the sea on a calm day. It increases the depth and allows for a more voluminous space, doubling the impact of the cars in focus.

On one side of the showroom, behind the reception, there is a lounge space which is warm, elegant and creative where one observes precision, craftsmanship and finesse. The fluted glass and rafter partition connects the lounge with the car display area giving the lounge partial privacy. The lounge ceiling & lighting design is envisioned as the night sky at the beach. The random placement of spotlights creates an effect of a starry sky, while the full moon chandelier light illuminates the lounge giving it a refreshing glow. This evokes a calm, serene and gratifying state of mind.

The offices are on the floor below, are again very minimal. Taking the stairs down from the showroom to the office below, one is greeted with a serene blue ceiling, evocative of being underwater, adding peace and calm to the otherwise noisy neighbourhood outside. Thoughtfully selected artwork frames the office walls, taking inspiration from the dynamism of water sports, to bring energy and creativity into the office environment.

As superior customer service is at the core of the Lexus philosophy, the intention is to let the customer experience a warm and hospitable environment to encourage them to feel like a part of the Lexus family.

Materials, products and manufacturers:
Wall finishes: Textured paint (Shivam Interiors), Back painted glass (Saint Gobain)
Façade ACP: Eurobond
Flooring: Artificial marble from AGL
Suspended Lights: Viroka Luce
Landscape & Green wall: Green World Enterprises

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