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PURVA ATMOSPHERE SALES GALLERY AND SHOW APARTMENT

Client's brief: To create an experience for their customers comprising of the driveway, walkway, landscape, sales gallery and show apartment. While the apartment and experience center was to be designed anew, the sales gallery and landscape was partly planned but with no character.

Our thoughts:
Envisaged for an engaging experience
Quality of execution for end user to develop trust for the brand ‘Purvankara’
Design that creates an impression
Showcase for the potential buyer beyond the brochures and digital presentation

Location: Thanisandra, Bangalore, India

Area: Sales gallery and Experience Center – 7000 sft, Show Apartment – 1400 sft, Landscape and Walkways - 8000 sft

Completed: September 2020

Design Team: Sachin Chavan, Nikita Parwekar and Pooja Punamiya

Photographers: Sachin Chavan

Concept: ART FOLLOWS FUNCTION

Creation of an “new” environment where the original functional arrangement of the spaces is retained, but are enhanced and transformed through the thoughtful intervention of art, sculpture, furniture, lighting and painting.

The wooden rafter portal at the driveway entrance amalgamates well with the security cabin. Perforated metal folded panels creates movement along the barrier wall. Parking panels laser cut with the silhouette of trees from a rust metal sheet help to demarcate parking spaces.
Lounge furniture, fabrics, rugs at entrance along with indoor plants connect well with the outside landscape; they are incorporated to blur inside and outside.
A black metal frame installation shaped like a house tells the story of Puravankara.
A sleek curved staircase finished in gold takes the customer to the show apartment from display arena. When one enters the show apartment, one sees the recessed slots and pattern on the ceiling that link the spaces. It is used cleverly to incorporate the downlights. Even the stone texture on the ceiling throughout the apartment connects and complements the contemporary furniture. Keeping these elements common to the rooms, each bedroom has a unique look created by varying the furniture, soft finishes and artwork.

Wall finishes: Wallpaper from Arc one, Wall Finishes from Evolve
Flooring: Italian Marble (Foyer, Living, Dining, Kitchen and Bathrooms) and Wooden Flooring (Bedrooms)
Fabric: Arc one
Lighting: Decorative lights - Kaleido, Technical lights - Nirvana
Artwork: Brinda Miller

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